If you’re colour coding, sorting by key ingredients or organising by price-point and taking a snap for Instagram, you’ve likely listed your image under the #Shelfie hashtag… and we couldn’t be prouder. We’re invested in your skincare routine, which is why this article is dedicated to giving your shelfie the ultimate spring clean.
For those wondering what a shelfie is (who perhaps haven’t heard the term #Skinfluencer before today), we’ll also be providing a little insight into what this new trend is all about…
What is a shelfie?
Okay, so you might have figured this one out by yourself but just in case you haven’t, #shelfie is the latest term for a photo of your shelf (used commonly in the skincare industry). The term quite simply mashes the words shelf and selfie together.
Ever since Instagram has seen a surge in skincare-based content and glowy skin over heavily contoured faces and makeup hauls, the community has celebrated a visually pleasing skincare shelf… but which products are going to make a huge difference to your skin, AS WELL as standing out on the shelf?
Here are four products we’d recommend for the ultimate shelfie – and yes, they’re all Super Facialist products (excuse us for being a little biased).
The transparent bottle is recognisable from a glance and is filled with the golden oil that has transformed so many people’s double-cleansing routines since first hitting the shelves (Boots’… as well as yours) back in 2013.
Looks aside, it’s a pretty transformative product, combining a selection of oils (Olive, Grapeseed, Sunflower, Cucumber and Passionflower, to name a few) to shift makeup and impurities as part of the double-cleansing technique. It’s also been boosted with our hero brightening ingredient (Vitamin C) to help promote radiance and natural glow through regular use.
This one might look a little subtler on the shelf due to it’s white packaging (although it does have accents of green, so you don’t have to search too hard when it’s time to cleanse), but it’s definitely a staple for oily-combination skin.
With an RRP of £7.99 and an INCI list bursting with high-performance ingredients (Salicylic Acid being the key one), it’s clear to see why this cleanser has gained it’s 5-star reputation, making scientifically backed skincare available to the masses.
Top tip: place this cleanser next to the corresponding Facial Scrub (which has bright green packaging) to make your shelfie look ‘punchier’. This’ll also make your double-cleanse routine easier to access when you’re not in the mood to browse!
Thankfully, the formulation is just as impressive as the packaging. 0.3% pure Retinol – music to skincare enthusiasts’ ears – combines with Vitamin E and Sweet Almond Oil to transform any moisturiser of your choice in 2-3 drops, intensifying the anti-ageing benefits and nourishing the skin.
It’s safe to say that this one is the true multi-tasker within the Super Facialist range (alongside its sister product, the Vitamin C+ Brighten Booster).
If you love a stand-out pink #shelfie moment, then this one is for you, as our new Gentle Foaming Cleanser comes in a deep-mid tone pink tube. It also has a pump top and silver edging… what’s not to love?
Inside the foamy solution is just as magical, combining skin-quenching Rosehip (our hero ingredient) with Hyaluronic Acid, Aloe Vera and Marshmallow to ensure that your complexion is not only hydrated, but also soothed.
If you’re a true fan of old school foaming cleansers but are searching for a modern twist (e.g. a formula that’s also infused with a handful of powerful ingredients and doesn’t strip the skin) you’ve come to the right place.